Speaker Faculty

Contributors make agendas and agendas make conferences, so we’re absolutely delighted with the experts that have agreed to share their expertise, experiences and stories at Mobile Web Africa 2014.

Tomi Ahonen

Author & Consultant, Hong Kong

Mr Tomi T Ahonen is a bestselling author of 12 books and a leading consultant in mobile with a global client base from the Fortune 500. Lecturing at Oxford University’s short courses on mobile, Tomi is referenced in over 140 books by his peers. Seen at over 300 conferences speaking in over 60 countries on all six inhabited continents, his cumulative audience has passed 100,000 people.

His opinions are quoted in over 400 press articles such as Wall Street Journal, Business Week, the Economist and Financial Times. Forbes measured Tomi as the world’s most influential expert in mobile in 2012.

Tomi Ahonen is an ex-Nokia executive born in Finland who runs a boutique consulting company out of Hong Kong with clients around the world including Axiata, Bank of America, BBC, China Mobile, CNN, Economist, Ericsson, Google, HP, HSBC, IBM, Intel, Kaspersky, LG, Motorola, MTV, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, BNP Paribas, RIM, Saatchi, Sanoma, SK Telecom, Telefonica, Telegraaf, Telenor, TeliaSonera, Tigo and Vodafone.

A decade ago, Tomi Ahonen headed Nokia’s Global Consulting and oversaw Nokia’s 3G Reserach Centre. Before Nokia, he worked for the carriers/operatorsElisa/Radiolinja and Finnet Group in Finland, and started his technology career at New York City’s first ISP: OCSNY. Mr Ahonen’s accomplishments include creating the world’s first fixed-mobile service bundle; setting the world record for taking market share from the incumbent; and creating the world’s largest multi-operator billing system. Tomi Ahonen serves on the advisory boards of several startups and sits on the editorial board of the Journal of Telecommunications Management.

He is co-founder and co-chair of Forum Oxford. Twittering daily as @tomiahonen, his blog is Tomi Ahonen has patents in the mobile space and previously served in international telecoms standardization work. He holds an MBA in International Finance from St John’s University in NYC. Tomi’s latest book is ‘The Insider’s Guide to Mobile’ (2011).

Robert Lamptey

CEO, Saya

Robert Lamptey is a co-founder and CEO of Saya, the most promising messaging tool to come out of Africa. Saya was recently acquired by voice messaging company Kirusa.

Robert started his foray into software development through a challenge from a friend. The friend claimed he could break into any system and did that right in front of his eyes. This got him excited and he decided to go to school to study how to protect computer systems from pranksters. Robert has been designing and developing software for the past 7 years and is an avid mobile software engineer.

Even though he’s a techie at heart, Robert has proven his skill and abilities in leading and managing startups and occasionally mentors up and coming startups around the world. He has strong problem solving skills and is often called upon to firefight challenges at various companies.

Robert graduated from the University of Cape Coast and the Meltwater Entrepreneurial School of Technology.

Ayo Alli

Founder, Gbamm!

Ayo Alli is the CEO & Founder of Gbamm!, the mobile social network for sharing the experience of watching football. Prior to launching Gbamm!, Ayo was the Business Development & Sales Director of Eskimi in Nigeria, and was’s consultant in Nigeria prior to that. He has over 20 years experience in media & production and was the founding editor of Trace magazine in 1996. Ayo is also a Football Agent licensed by the English FA and works with several African players in the Premier League.

Gbamm! is a 2nd screen for socialising while watching football matches live on TV. Gbamm! allows users to chat, interact and share media while watching the games; Gabmm! users also get bespoke news and match information delivered to them on their mobile devices. Gbamm! is aimed at the African market initially, and is currently in beta.

Rhodé Odendaal

Partner, The Fact Foundry

Rhodé is the content specialist at The Fact Foundry, a boutique solutions company that help business and brands to align their strategic narrative and content strategies within the digital economy.

Her Master’s degree dealt specifically with the topic of how self-publishing academic authors was impacting on the traditional textbook publishing industries. The models proposed in her Master’s allowed her to start a full online self-publishing platform called Crink, within Media24.

Building her career in the traditional content industries of textbook publishing, Rhodé realised that these businesses will not necessarily be the authoritative voice for learning in the future. The Fact Foundry helps these and other industries to move beyond their legacy business drives to digital insight and innovation. With the proliferation of content from all market players, including technology and software giants and start-ups, learners and students have an abundance of information available to them in almost every technology possible. Educators are grappling with the implementation and successful delivery of technology-mediated-education and the flipped classroom. Learners on the other hand learn differently and their expectations for learning has shifted dramatically.

Chika Nwobi

Managing Partner, L5Lab

Chika is the Founder and Managing Partner of L5Lab, the tech-focused venture firm responsible for incubating Jobberman (West Africa’s top jobs portal) and (Nigeria’s top cars portal).

Before L5, Chika played a pioneering role in the mobile content industry in Nigeria as Co-Founder and CEO of MTech. Chika was also a founding director of Wireless Application Service Providers Association of Nigeria (WASPAN) and has also led consulting engagements for Ford Foundation and IFC on mobile money and micropayments technology in Nigeria.

Chika graduated as an Honors scholar from East Tennessee State University, USA, with a BA in Economics and a B.Sc. in Computer Science. He has taken courses in Strategy (INSEAD), Corporate Finance (INSEAD), Financial Accounting (INSEAD), HR Strategy (Tsinghua University China), Supply Chain (Tsinghua) and Agile Software Methodology (Oxford University).

Chika was part of the Nigeria 2025 Scenarios Team and was a nominee for the Future Awards Entrepreneur of the Year and Young Person of The Year, 2007. He has served as a mentor for Fate Foundation Aspiring Entrepreneurs Program and as a judge for LEAP Africa’s Youth Leadership Awards and the Federal Government YOUWIN business plan competition.

Felix Erken

Managing Director and Co-owner, Junk Mail Publishing Group

Felix Erken is the MD and Co-owner of Junk Mail, the largest local classifieds exchange in South Africa.

Junk Mail’s early adaptation from purely traditional print to include digital and mobile platforms ensured its customers were best served no matter where they were or how demanding the digital rules. Junk Mail launched mobile offerings as early as 1999.

The company recently extended its digital footprint into East and West Africa. A member of SA’s cellular networks WASPA (Wireless Applications Service Provider Association), a recognised and valued member of the ICMA (International Classified Media Association) and the INMA (International Newsmedia Marketing Association) Junk Mail consistently ranks as the 5th largest South African mobisite publisher in the DMMA rankings.

Junk Mail today is unquestionably the leading digital classifieds portal in South Africa and is committed to pioneering the future of classifieds.

Gustav Praekelt

Founder, Praekelt Foundation

Gustav Praekelt is the Managing Director of Praekelt Digital. After completing his B.Sc. in Computer Science and Philosophy, he co-founded one of the first digital interactive studios in Africa and was its technical director for 10 years. His belief in the power of mobile phones to transform Africa inspired him to establish the Praekelt Foundation in 2006.

A passionate advocate of the idea that technology should be available to all Gustav is a frequent speaker at a variety of international conferences, including Poptech and TEDx.

Monty Munford

Founder, Mob76

Monty Munford is the founder of agency Mob76 that helps companies find investment or to exit. He writes regularly on tech, social and Africa for TechCrunch, the Huffington Post, BBC Futures and Kernel Mag, and has a weekly column for UK broadsheet The Telegraph.

Monty talks regularly on the BBC World Service and at global events covering mobile and digital. He was previously a Bollywood actor in India. He blogs at and tweets as @montymunford.

Mike Sharman

Owner, Retroviral

Mike Sharman is the owner of the online word of mouth disseminating, creative digital communications agency, Retroviral. With more than five years agency experience, Mike has successfully implemented traditional and new media campaigns for both established brands and startups in the consumer and B2B technology / finance, and entertainment sectors – from conception and design to campaigns that have been classified as ‘truly viral’ such as Nando’s ‘Chicken Excellence Officer’ campaign:

This feat was improved upon in 2011 when Retroviral seeded the Last Dictator Standing, resulting in more than 1m views in less than one week:

Along with the above Nando’s campaign, Retroviral was responsible for the build and online seeding of #NoRegretFriday – SAB’s responsible drinking initiative. It also executed the ‘brand before band’ strategy for 5 Gum and ensured that 92% of the 6,500 mentions of Two Door Cinema Club’s underground gigs in Jozi and CT contained a 5 Gum reference. Retroviral lives by the 3Rs philosophy. Relevant content, seeded to the Right people, leads to ‘viral’ Results.

Toby Shapshak

Editor & Publisher, Stuff Magazine

Toby Shapshak writes and speaks about innovation, and how it differs in Africa. He is the editor and publisher of Stuff magazine. Toby co-hosts a TV show on CNBC Africa and writes a weekly column for the Financial Mail.

He spoke at TED Global in June 2013 about how Africa is solving real problems for the rest of the world; he also spoke at the South by South West (SXSW) conference in Austin, Texas, on how mobile is being used in Africa. Other conference appearances include Pivot East in Nairobi, Flux Trends Review, Tech4Africa, TEDxJohannesburg, and Mobile Web Africa.

Toby believes Africa is a mobile-driven continent. He was named in GQ’s top 30 men in media and the M&G’s 300 influential young South Africans list in 2009, and was the ICT Journalist of the Year in 2002. GQ said he “has become the most high-profile technology journalist in the country” while the M&G wrote: “Toby Shapshak is all things tech… he reigns supreme as the major talking head for everything and anything tech.”

Toby has been the Mail & Guardian’s technology and sports editor, ran the M&G website when it was the first news site in Africa, shadowed Nelson Mandela when he was president, and covered the Truth and Reconciliation Commission. He is writing a book on innovation in Africa, and writes on this subject for a variety of publications, including CNN, The Guardian in London, the Sunday Times and The Times (South Africa), and others.

He has interviewed a range of tech industry luminaries, including the Apple co-founder Steve Jobs. Formerly a senior newspaper reporter covering everything from crime to politics, Toby has been writing about innovation, telecoms and the internet and the impact it has on our lives for more than 15 years.

Tony Pearce

CEO & Co-Founder, TeePee Games and gamesGRABR

Coming from a 20-year background in senior management in the entertainment and gaming industry, Tony has an excellent track record as a successful entrepreneur and CEO. Over the past 10 years, Tony has raised over £15m in VC funding, started 4 companies and had 2 successful exits. Most recently, Tony founded gamesGRABR, a consumer games site that that marries the power and usability of a ‘Pinterest’ style UI with instant play and buy capabilities aimed at gamers.

Previously, Tony founded a games company called TeePee Games, a consumer portal that allows players to discover and play games across social networks and the web. Tony was the CEO and Co-Founder of Player X and spearheaded the company from a four-person start-up in 2004 and developed it into Europe’s largest mobile games distributor. Library House named the company as the fourth fastest growing VC backed company in the UK before Spanish mobile content company ZED acquired it in April 2009.

Tony is also the co-founder of an executive networking event called the Centurions, which is aimed at the digital entertainment industry and takes place every two months in London along with events in New York, Istanbul and Munich.

Ato Ulzen-Appiah

Product Manager, Rancard

Ato Ulzen-Appiah is an entrepreneur, manager and blogger. He hails from Elmina, grew up in Kumasi and lives in Accra. A former student of PRESEC, he studied at MIT for his Bachelor’s degree in Civil Engineering and received his Master’s degree from Stanford in construction and engineering management.

He currently works at Rancard as Product Manager, building new revenue services off its platform and managing payments and content hosting. He oversaw the launch of the Intel Explore & Learn application and the building of the African Leadership Network Gathering application.

He’s the director at the GhanaThink Foundation, which mobilizes and organizes talent for the primary benefit of Ghana. GhanaThink, since its inception, has given birth to Kasahorow and Museke. It currently runs the Barcamp Ghana program (30 events since 2008) from which the Junior Camp Ghana program was created (7 events since 2013). Through GhanaThink, he also initiated National Volunteer Day.

Ato is a member of the Global Shapers Accra Hub, part of the World Economic Forum community, which organizes the Accra Discourse. He worked at Google as a program manager building sustainable tech communities in Africa, overseeing scores of tech events around the continent.

He co-founded, an African music website with a focus of lyrics that has been called the ‘African Music Bible’. Through Museke, he organized two African music awards and the website featured content from over 45 African countries.

One of Ghana’s top bloggers, Ato blogs about personal experiences and things of interest at He’s very passionate about Ghana and Africa and exhibits this through social media regularly, having started the #233moments and #IMGBT trends, the latter of which stands for “I Made Ghana Better Today”.

Yoel Kenan


Yoel Kenan is the founder and CEO of AFRICORI, a digital music company specialised in the emerging markets and Africa in particular. Africori provides digital music solutions and services to artists, record labels, telecom companies and ad agencies. Yoel has over 20 years’ experience at senior executive level in the fields of A&R, marketing and business development at Universal, BMG and

Yoel started his career in France organising concerts and launching an independent record label before joining Universal Music. He then moved to London to work at Universal Music International where he served in various positions in the areas of Marketing, A&R and new technology. In 2001 he was appointed CEO of Europe, the continent’s leading digital music portal. Yoel later joined SonyBMG as its Senior Vice President International Marketing and Business Development where he was responsible for the international marketing strategies for artists such as Dido, Avril Lavigne and Christina Aguilera as well as developing new revenue streams for the company. In 2005, Yoel moved to Africa to develop new digital business opportunities for the music industry across the continent.

Walter Pike

Founder, PiKE

Walter Pike holds the degrees of Bachelor of Commerce and Masters in Business Leadership and has held the post of Head of Faculty: Marketing and Advertising at the AAA School of Advertising, which is the leading advertising school in Africa. He was also the founder of the Digital Academy, which was the first educational institute in the world to offer a Google-accredited course.

He is on the academic advisory council of the Tswane University of Technology and on the academic advisory council of the Chief Marketing Officer Council based in San Francisco. Walter combines his academic background with intense and broad experience in marketing companies, particularly in the motor manufacturing sector and with leading advertising agencies, as both Head of Strategy and Head of Client Service. He has consulted to the leading PR company in Africa and global PR leaders in London.

He delivered a regular spot on The Internet Economy, a weekly program on Classic FM, and has appeared on SABC TV, CNBCAfrica and on the media show on SAFM. Walter is also a regular guest on the Beancast network, a leading marketing podcast from the USA; is an Opinionista for the Daily Maverick, the top online publication; and has spoken at marketing, tech and social media conferences throughout the country.

He is the founder of PiKE | Social Era Campaigns which is engaged in strategy development using a proprietary methodology called Directed Activism, which is focussed on the strategic integration of communications tools in the post-broadcast era. It uses traditional broadcast media, PR and social media in the markets of social change, branding and politics in order to devote winning brands and outcomes. PiKE was recently involved in a presidential campaign in Sub-Saharan Africa.

Walter is a divorced father of 3, plays polo in Johannesburg, and is a fly fisherman and photographer.

Olufunbi Falayi

Founder, Passion Incubator

Olufunbi is a Computer Science & Economics graduate of Obafemi Awolowo University, Nigeria. He is currently the Co-Founder of Passion Incubator, an early stage accelerator that provides innovative entrepreneurs with the most critical resources needed to launch lean startups, grow quickly, and institutionalize their success.

Olufunbi recently earned a scholarship to undertake a short program in Social Entrepreneurship & Innovation at Kanthari, India. He previously worked as the Project Lead in the CSR department of Mit-Glauben Engineering (IT section) and has since helped launch a privately owned and managed vocational training institution, Southern Business Academy Lagos. Olufunbi is a co-founder of Project 4 (an education non-profit organization). He is a Future Award Africa Nominee in Education (2013) and is currently a LEAP Africa Social Innovators Programme & Awards (SIPA) fellow.

Justin Coetzee

Founder, GoMetro

Justin is the founder of GoMetro, a mobile startup based in Cape Town. GoMetro makes commuting on transit awesome again by connecting transit operators with their commuters.

GoMetro is an app that gives commuters tailored information on real-time arrivals and departures of public transport in their city, current locations of vehicles, early notifications of operational breakdowns and travel disruptions. The platform then also allows operators to communicate intelligently with riders in real-time about transport conditions.

Justin is a civil engineer by background, with a Masters Degree in Transportation Engineering from the University of Stellenbosch. He designed and built roads and related physical infrastructure all over South Africa until he realized that a sustainable city system relies on vibrant public transportation systems, and not on more tarmac or lanes. This led to him developing Mobi.lity, a design concept focussed on “Infostructure”, the informational layer above the physical infrastructure of Smarter Cities influencing behaviour and decisions.

Justin lives in Cape Town, South Africa, and spends his free time with his wife and son enjoying the vistas of one of the most beautiful places in the world.

Willie Maritz

Founder & Managing Director, Kalleo People Group

Willie Maritz is the founder and Managing Director of Kalleo People Group, a group of companies specialising in the broad area of people and learning technologies. The group currently consists of 7 businesses, each started and incubated within the Kalleo container.

The latest business, SquirrelThat, is an education technology that facilitates the process of learning through active exploration, collaboration and implementation. SquirrelThat recently won the South African leg of the Challenge Cup Education category. At the global finals in Washington DC, SquirrelThat was voted “Hottest Education Startup – Readers Choice”.

Simon Spurr


Simon has been active in the South African healthcare industry for the past 12 years. He has working experience with Discovery Health (SA’s largest private healthcare funder) and Aon (world’s largest risk management firm) and more recently in his own ventures.

Four years ago Simon started a consulting firm working on strategic projects with South African medical aids. He is currently a non-executive Director of Odyssey Data Consulting. Towards the end of 2012, he joined the co-founders of FOLUP Inc., a US-based healthcare technology firm, and launched this exciting platform into Africa.

Simon has a deep understanding of healthcare – from the funding aspects, through to insurance models, wellness programmes and rewards (incentive) platforms. He has had success with two start-ups and his entrepreneurial nature means he thrives on new challenges and working with other start-ups in an advisory role. His current role is the Chief Executive Officer of FOLUP (Africa), based in Johannesburg, South Africa.

Simon has spoken at numerous healthcare conferences and events including AfricaCom Big Data, Tech4Africa, and The Gordon Institute of Business Science (GIBS). Simon is passionate about the collaboration of healthcare and technology. This new frontier called mHealth is, in his words, “the next great enabler in global healthcare systems”.

Sajag Arora

Principal Consultant, KPMG South Africa

Sajag is a management consultant specializing in the telecommunications industry. He has over10 years of experience across multiple geographies in Africa (South Africa, Ghana, Cameroon, Algeria), Asia (Afghanistan, Iran, India, Indonesia) and the Middle East (Oman, Saudi Arabia, UAE and Qatar).

Sajag has assisted over 20 large corporates in an advisory capacity across the telecommunications value chain covering telecom operators (GSM, PSTN, CDMA and IPTV), carriers, telecom equipment manufacturers, and telecom infrastructure/tower companies.

Alastair Tempest


Alastair Currently holds the position Chief Operating Officer of the Direct Marketing Association of South Africa (DMASA). He started his career with Independent Television in London, moving to Brussels in 1980 to work in advertising. During this time he was responsible for setting up the European Advertising Tripartite to lobby the European Commission and European Parliament.

In 1992 Alastair joined Reader’s Digest, heading up the European office in Brussels. His next move was to FEDIM (now FEDMA), which has the promotion and protection of direct and interactive marketing as its mission. He spearheaded many successful projects for FEDMA, and from 2001-2010 held the position of Chairman of the Pan-European Education and Advisory Committee.

His contribution to the marketing industry as a whole saw him invited to be part of the TADOBATIS team of media law advisors in Central & Eastern Europe from 1990-95, while being active in the Global Dialogue on eCommerce. He gave evidence on marketing issues at the European Parliament, the European Commission, the OECD, and the US Federal Trade Commission, among other international governmental bodies.

From 1986-2009 Alastair served on the editorial board of the International Journal of Advertising, and still serves on the advisory editorial boards of the International Journal of Database Marketing and the International Journal of Integrated Marketing Communications. He was elected to the UK Direct Marketing Association’s Roll of Honour in 2008.

Upon retiring as Director General of the Federation of European Direct and Interactive Marketing (FEDMA) on 1 October 2010, he relocated to South Africa, where he was appointed COO of the DMASA in March 2011. Under his guidance the DMASA has grown both in membership and in status.

Alastair writes and lectures extensively on direct marketing issues, using his lifelong experience to keep industry standards high. The SA Government has tapped into this experience on occasions during the formation of the groundbreaking Protection of Personal Information Act.

Andy Wilson

Director Mobile Banking Solutions, STANDARD BANK GROUP

A seasoned business executive, Andy Wilson brings an in depth understanding of the critical link between the delivery of IT, the fulfilment of business strategy and the achievement of operational effectiveness. He is an expert in the field of mobility and is currently leading the delivery of a Group Mobile Strategy at Standard Bank Group. This includes the design, development and delivery of smart apps in the consumer and enterprise space and the ongoing development of the bank’s strategy around digital solutions.

Prior to this, Andy spent six years at SAP leading a team pioneering the critical discipline of Value Management in the EMEA and EMEA Emerging Markets regions. Having started his career in the field of engineering, Andy has worked in a variety of roles including strategy consulting, strategy and change management execution, and in operations and sales. He has held senior line management roles, leading teams of high achievers across many diverse geographies and cultures. His experience gives him a unique perspective and ability to explore synergies across a broad range of industries, although his primary experience has been in financial services.

Aubrey Malabie

Entrepreneur in Residence, Mentor & Strategist, mLab Southern Africa

Educated at Princeton and Rutgers University in the United States, Aubrey holds numerous qualifications in IT. He was a Systems Engineer at IBM for over 15 years and has founded a number of IT companies such as Khanyisa Real Systems.

Aubrey is currently the Entrepreneur in Residence at mLab Southern Africa and is mentoring more than 10 start-ups on technical and business skills.

Brett Levy

Managing Director, Rapid Blue Digital

Brett prides himself on his knowledge and understanding of the mobile environment and the potential to develop customized solutions for clients both here in South Africa and around the world. He has spent a large portion of his time focused on databases and the convergence between wired and mobile devices via .mobi, SQL and the web. Brett also follows mCommerce and he is currently writing a book on a new field of mobile integration that he has founded and trademarked, called Mergonomics™

Brett is one of the first people to set up and register the .mobi domain in South Africa. He registered it overseas and brought the URL back to SA on a .com hosting. Brett also introduced lock-screen advertising to SA, designed unique market-research systems via mobile phones for clients including Nielsen, and has run social media accounts for clients including Nokia and Cell C. He wrote the Tech Feel section for Classic Feel magazine and is now a regular contributor to SA Men.

Rapid Blue is the biggest independent TV production company in Africa and is one of the only production companies in Africa to win an Emmy. The concept of setting up Rapid Blue Digital was to leverage off the TV shows being produced and provide all the supporting 2nd and 3rd screen technologies such as Facebook, Twitter and mobi-sites/apps. Within the first 3 months of incorporation the company was invited to a four-way pitch for Flight Centre’s business, and won it. Rapid Blue have since won numerous other prestigious accounts including Volvo Trucks, Powertech Batteries, Sony Entertainment and Max TV and have provided services to Telkom – the country’s largest telco – as well as MTN, Africa’s largest Mobile operator. RBD has developed its own augmented reality app called BAR and they are now the biggest augmented reality developer in Africa.

Elo Umeh

Managing Director & CEO, Terragon Group

Elo is an entrepreneur with a knack for innovation and creative solutions. His passion and drive birthed one of Africa’s leading new media businesses, Terragon Group. Terragon Group houses three independent but complimentary business units – Terragon Limited, Twinpine Network and Terragon Media Services – serving various multinational and local brands. The company operates in Nigeria and several other countries in Africa, including Kenya, Ghana and South Africa.

Elo is passionate about growing digital in Africa, and with the company’s exploits, is transforming the way organisations are reaching their customers. He is currently the co-chair of the Mobile Marketing Association, Nigeria.

Esther Maina

Head of Digital Strategy, AIM Group

Nduta Maina is currently the lead strategist at AIM Group, the leading Tanzanian digital agency. She is in charge of creation and execution of new media strategies for companies such as Vodacom and Tanzanian Breweries. She has previously worked for Young & Rubicam and Zilojo, where she handled both traditional and digital media marketing and innovation projects for high profile clients such Commercial Bank of Africa, Zuku, Toyota, Ecobank and Chloride Exide.

Nduta holds a degree in Marketing as well as a diploma in Information Technology from Jomo Kenyatta University. She is passionate about entrepreneurship and has taken several university students under her wing.

Etienne Louw

Managing Director, TomTom Africa

Etienne Louw joined mapIT (rebranded to TomTom South Africa in March 2014), a leading enabler of enriched digital mapping technologies, in 2010 as Managing Director, taking the company to the next phase of addressing the growing demand for enriched geo-spatial mapping content. With over 30 years in the ICT industry and 25 years practical GIS/LBS experience Etienne, a professionally qualified geo-spatial application expert, has comprehensive knowledge in the use of spatial solutions within business, defence and all spheres of government environments and plays a leading role in the geospatial industry.

With his extensive background and experience in identifying new GIS/LBS applications and integrating them (for business intelligence, electronic document management, automated workflow, CRM, mobile, etc.), Etienne has taken TTSA into a new era where they are useing the unique strengths of their shareholder, TomTom Africa, together with world leading partners like deCarta and Micello, to become the preferred digital mapping partner to business and government in Africa. The company works with strategic integration partners in the web and mobile environment for the supply of enriched digital mapping technologies.

TomTom South Africa is the sales arm in South Africa for TomTom Africa. After TomTom Africa acquired 100% shareholding in TTSA in June 2013, Etienne also took up the responsibility for sales and marketing for TomTom Africa. That was followed by his appointment as GM TTA in April 2014. The goals are the same for the two companies – it is only the territory focus that differs.

Jason Ried

Managing Director, Fuzzy Logic

Fuzzy Logic was recently named “Augmented Reality Developer of 2013” at the European Augmented Reality Summit awards and was also nominated in two other categories: “Most Innovative Use of AR 2013″ and the “Grand Prix” award for the overall winner.

Nanjira Sambuli

Research Manager – Governance & Technology, iHub

Nanjira Sambuli is a mathematician, new media strategist/consultant and tech enthusiast based in Nairobi. She is currently working with iHub Research on a project developing a framework for the Viability of Election-Centered Crowdsourcing, with the 2013 Kenyan General Elections as a case study; as well as on Umati, an online hate speech monitoring project.

Prins Mhlanga

Founder & Chairman, Apprentice Valley

Prins Mhlanga is a digital entrepreneur and a mobile industry stalwart, having served in various leadership roles at Vodacom, South Africa’s leading mobile operator, during a key period in its history. Prins is a former Vodacom Managing Executive who was instrumental in launching the WASP model in South Africa; he later went on to steer the company’s mobile content, advertising and entertainment strategy.

The media often seeks his views on the mobile industry. Prins has been extensively quoted on MyBroadband, South Africa’s premier technology website, as well as on other leading ICT and business news platforms such as ITWeb, Moneyweb, Gadget, and most notably on Memeburn. He is MEF’s strategic advisor for Africa and the founder of Apprentice Valley, through which he’s involved in a number of start-ups that are firmly focused on global ICT trends, including Mirage Telecom (Mobile Virtual Network Enabler).

Raymond Buckle

CEO, Silverstone

Raymond is co-founder and CEO of Silverstone Solutions – a Mobile Marketing and Solutions Group established in 1996.
Silverstone is a founding member of the South African Council of the Mobile Marketing Association in 2008 and since then Raymond has served as in various capacities for the MMA SA including Chairman (2010-2013), and was elected in 2012 as the first African Director to the MMA EMEA Board.
The Group is involved across all aspects of the mobile advertising and marketing ecosystem in multiple countries in Africa and deals with Brands, Advertisers, Agencies, Publishers, Platforms and Operators.

Silverstone helps brands and organisations to connect and engage with their audiences across mobile, social and digital channels. We specialise in building integrated and ‘mobile first’ brand communities to develop meaningful relationships with your prospective, new and existing customers, employees or stakeholders.

Our solutions deliver performance driven campaigns and “always on” platforms that cut across SMS, USSD, Voice, mobile web, mobile social, apps, vouchers and payments.

Robin Miller

Associate Partner, Dalberg Global Development Advisors

Robin Miller is an Associate Partner with Dalberg Global Development Advisors in Johannesburg, where her work focuses on ICT strategy, global health, access to finance, and institutional strategy. Robin has recently worked with Google, the World Bank, the South African National ICT Investment Working Group, and a large Africa-based international investment holding company on issues including ICT investment strategy, design and development of new mobile technology ventures, organizational reform and performance evaluation.

Particular to her work in technology and health, Robin is currently leading a study with Google to analyze the impact of the Internet on socioeconomic growth across four countries in Sub-Saharan Africa: Ghana, Nigeria, Kenya and Senegal. The study aims to support policymakers to understand the Internet’s current and potential role in driving industry growth and increasing the efficiency and effectiveness of service delivery in key industries including health, education, agriculture, finance and governance. She is also co-leading a series of Innovation Forums with Microsoft and Nokia focused on the opportunities for ICT innovation to drive inclusive growth across the continent. In 2011, Robin led a study with the World Bank looking at the impact of mobile technologies on health systems in developing countries and an analysis of the potential for mobile technology to support frontline healthcare worker training.

Prior to joining Dalberg, Robin co-founded the Praekelt Foundation, a technology incubator that develops scalable mobile solutions that drive social and economic growth in emerging markets. Since its founding in 2006, the Foundation has reached over 50 million people across 15 countries in Africa and worked with leading network operators and development partners including MTN, USAID, Vodacom, Wikipedia and the Omidyar Network.

Robin has worked extensively across Africa as well as Asia, Europe and North America. She holds an Honors degree in Economics and Business Management from Boston College.

Srinivas Nidugondi

Senior Vice President – Mobile Financial Solutions, Mahindra Comviva

Srinivas has over 17 years of experience in various industries including financial services, payments and commerce in a variety of business and product related roles and most recently with a specific focus on enabling banking, payments and related services through digital channels.

At Mahindra Comviva he heads the mobile financial solutions business unit, which currently has over 120 deployments globally, providing services for more than 750 million consumers and processing over 35 billion USD in payment flows. He has not only enhanced the leadership position of Mahindra Comviva in the mobile money space but expanded the offerings to cover other segments, and thereby have a full suite of products and solutions – across the banking, retail and telecom industries – to meet the requirements of consumers and businesses.

Prior to joining Mahindra Comviva, he established and led the business for online banking and mobile payments at ICICI Bank and also headed product management and business development functions in start-ups and IT product companies. Srinivas has many distinctions including heading India’s first digital-only banking offering; defining the world’s first mobile payments interoperability standard; delivering South Asia’s first mobile banking offering; being part of India’s first nationwide financial infrastructure for MFIs; among others.

Mixo Fortune Ngoveni

Founder & CEO, Geekulcha

Mixo is a young tech entrepreneur, mobile ninja, connector, social media geek and founder of Geekulcha, a tech platform for 3000 young, creative, talented, skilled and ambitious ICT students and ICT professionals.

In 2010 he was chosen to represent his institution, Tshwane University of Technology, at the Microsoft Imagine Cup local finals. Microsoft later selected him as one of 6 students in South Africa to become Microsoft Student Partners and he is now an alumnus MSP.

His work with Geekulcha and the young tech minds has been profiled and published by the World Bank and InfoDev in the form of a case study and mini documentary video.

In 2014 Mixo was nominated by SAINE as one of Tomorrow’s Leaders and was also selected as one of the 30 most inspirational young people in South Africa by Youth Village.

Pierre van der Hoven

CEO & Founder, Tuluntulu

Pierre’s career started at the SABC where he held various financial and strategic positions. He was then a founder and key player in setting up a number of media companies including eTV (first commercial free-to-air television in RSA), YFM (largest regional radio station in RSA), Yarona FM (regional radio in Botswana), SANHU (wildlife production company), Phoenix (documentary production company) Three Blind Mice Communications (digital signage) and SA Direct – a company marketing Southern Africa using television (SKY in the UK), and online. SA Direct focused on telling the African story internationally in the lifestyle & culture, travel & courism and commerce genres.

In 2011 Pierre founded Tuluntulu, a mobile streaming platform and video content company. Tuluntulu has unique technology designed for streaming video to mobile devices in low bandwidth or congested environments. The Tuluntulu app, downloadable from the Google Play Store and Apple App Store, streams numerous 24/7 video channels to smartphone users globally.

Tuluntulu launched in early June 2014 with 10 dedicated 24/7 channels aimed at the African market. The content currently includes news (Al Jazeera, ANN7), education (Mindset Learn), fashion (Fleur), African focused documentaries (Africa4U, Afridocs, Spark4U), outdoor (Mobile Outdoor) and music content (GUAP).

Colman Murray

Vice President: African Business Development Yahoo!, Apurimac Media

Dublin-born Murray was appointed as Vice President: African Business Development at Apurimac Media earlier this year. Apurimac represents Yahoo! on the continent of Africa.

Murray brings with him years of experience in the international publishing and media industry, having most recently worked on the promotion of Agence France Presse’s (AFP) business interests across the African continent, as Deputy Director for Africa and Global Brand Director. Before that, he drove the development of Time Inc’s publishing interests in Europe, Middle East and Africa.

It is the immediacy and the relevance of the digital marketing industry that attracted him. Murray sees his key responsibility as being to demystify what could be seen as a very intimidating industry to the average man on the street. “If people understand it properly, they won’t be afraid of it,” he says. If you ask him what he enjoys most about the work he does, he would say simply that it is fun and immensely satisfying to decipher this industry for the people he meets.

Based in Johannesburg, Murray is responsible for the overall development of Apurimac Media’s strategy in the rest of Africa.

Hitendra Naik

Director of Innovation, Sub-Saharan Africa, Intel

Hitendra is Intel’s Director of Innovation for Sub-Saharan Africa. Prior to his current role, he held various senior positions at Intel including Global Entertainment & Sports Alliances Director and Head of European Entertainment & Media Alliances.

Before joining Intel, Hitendra was the European General Manager for Sega’s PC Division.

Emma Kaye

Founder & CEO, Bozza

Before setting out to giving sustainable business direction to an African brand in new media for the mobile screen, Emma Kaye did much the same for African animation and entertainment. In animation, her credentials as co-founder of Triggerfish Animation (one of the top animation companies producing award-winning Sesame Street globally) and (the voice of the animation industry), and as founder of the animation festival for Sithengi (Africa’s largest film market), stand out.

In the last few years, Emma’s experience has catapulted her into the field of new media and mobile; first as CEO of Breakdesign, and then as founder of Gate7 New Media, a mobile media, entertainment and content company. Breakdesign became one of the top seven developers globally for Nokia and Adobe under Emma’s direction and through Gate7 she co-founded Mobfest – Africa’s first user generated mobile content platform. (The first channel, Novel Idea, was a text based mobile entertainment channel featuring serialized fiction – a first in Africa.)

Emma continues to be active in mobile entertainment consulting and social development. Widely recognized as a thought-leading industry catalyst in animation and mobility, she is often invited to attend global initiatives forging her leadership role in this dynamic environment. Her election onto the board as Vice Chair of the prestigious Mobile Entertainment Forum (MEF) as the first person in Africa to be nominated is recognition for her thought leadership in the area as well as allowing her unprecedented access to strategic information and research across the entire range of global mobile entertainment activities.

Emma was elected as one of the top 50 women globally in the world of mobile entertainment for two years running and was been selected by the Mail & Guardian as one of South Africa’s top businesswomen in 2010. More recently, she was selected as the top five most influential Women in Africa within the field of Science and Technology for 2011 and the top 20 most powerful women in Technology for 2013.

She is now the founder and CEO a startup venture called Bozza. Bozza is a mobile platform that enables communities to tell their stories from the inside out. Focused on contextually relevant content, Bozza is rooted in townships across Africa, allowing friends and communities to see and share life through local music, videos, photos, a market place and more.

Says Emma: “Mobility has huge socio-economic, educational, commercial, societal and individual significance. Emerging economies have been hugely resourceful in using mobility in socio-economically important ways, to empower micro enterprises. By embracing mobility as a content delivery platform, emerging countries or continents can leapfrog developed economies, establishing a unique societal brand in a vibrant new industry”.

Steve Vosloo

Head of Mobile, Pearson Southern Africa

Steve Vosloo is a mobile learning specialist with a particular focus on ICTs in developing countries. Currently, he is Head of Mobile at Pearson Southern Africa, where he is responsible for setting the company’s mobile learning strategy and delivering key projects.

Until recently, Steve was Senior Project Officer in mobile learning at UNESCO in Paris. Before that he was the fellow for 21st Century Learning at the Shuttleworth Foundation in South Africa. He founded the m4lit (mobiles for literacy) project, which demonstrated the enormous potential of mobile publishing to support teen reading and writing in South Africa and Kenya. In 2007 he was a research fellow at Stanford University, where he researched youth and digital media. Steve holds a Masters degree in Information Systems from the University of Cape Town.

Roan Murray

CEO, Switching House

As CEO of Switching House, Roan Murray brings with him a wealth of expertise and knowledge that spans more than 22 years within the information technology and mobile commerce market. Roan’s distinctive experience and his inimitable approach to business places him as the ideal leader to ensure Switching House’s success within the international telecoms realm.

Currently holding the position of CEO, Roan is responsible for ensuring Switching House is a market-leading service provider in the mCommerce, eCommerce, enterprise payment solutions and Value Added Services sector, focusing on the dynamic integration between modern and traditional payment ecosystems by allowing a single entry point for products, services and value transfer between connected parties. Switching House is establishing a technology footprint in the DRC, Australia, Nigeria, Botswana, and Zimbabwe under the leadership of Roan.

Prior to taking on the position at Switching House, Roan developed mobile commerce systems and worked on various projects in the Middle East, South America, and Australia. He was responsible for implementing mobile commerce systems in the above territories, as well as in the South African marketplace for Vodacom, MTN, Cell-C, and The South African National Lottery.

Roan is an innovator at heart, which has resulted in him registering well over 100 patents. Through his extensive experience and knowledge in mobile commerce and information systems he is able to provide valuable insight to various clients across the technological spectrum. He believes that by being results driven and ensuring honesty and delivery is at the foundation of any commitment, whether it is in one’s personal or working efforts, success is a given.

Roan studied at the University of the North West (BA Law), UNISA (LLB), TUT (NDIP IT), and through additional studies, qualified as an information technologist. He is an enthusiastic motorcyclist and nature lover, and if you asked him for advice on a business book to read, he would undoubtedly suggest you never leave home without a copy of Richard Phillips’ book “The Masculine Mandate”.

Valentin Onosovskii

Founder & CEO, New Mobile Technologies

Valentin is a graduate of Saint Petersburg State University’s Department of Math & Mechanics. In his professional career, Valentin has worked in top technical and management positions for multinational and leading Russian companies specialized in the development of complex software for global markets including Relativity Tech (US), Exigen Services (US) and Lanit-Tercom (Russia). The projects led by Valentin were focused on leveraging sophisticated mathematical and algorithmic methods for obtaining sufficient improvements in performance, quality and reliability of the developed software systems. Throughout his career, Valentin also led R&D projects at the Saint Petersburg State University in his position as Senior Research Engineer.

Valentin founded his innovative company, New Mobile Technologies, as a result of his current professional interest in complex distributed mobile applications. UbiqMobile is the original technology and the major current project of the company. UbiqMobile is intended for the effective and efficient development of complex cross-platform mobile distributed business applications. UbiqMobile’s applications can efficiently work “always and everywhere”, including on a wide range of mobile devices, even simple feature phones, and under relatively unstable network conditions.

Candice Goodman

Chairman Emeritus, Mobile Marketing Association of SA; CEO, Mobitainment

Candice Goodman was the first Certified Mobile Marketer in SA and is now Chairman Emeritus and heads up the Education & Training committee of the Mobile Marketing Association of South Africa.

Her mobile marketing consultancy, Mobitainment, was the first African company to win a Mobile Marketing Association Award back in 2009, and has become one of the longest and most consistently international mobile marketing award winner in Africa with wins for the last 6 years.

Mobitainment recently earned the title of Organisation of the Year from the Direct Marketing Association of South Africa, showing how direct marketing is seeing the importance of mobile in the marketing mix.

Yaron Assabi

Founder, Digital Solutions Group

Yaron is an entrepreneur with a passion for ICT and founded what is known today as the Digital Solutions Group in 1998. DSG focuses on relationship marketing solutions using multi channel commerce.

In 2000 DSG sold a 51% stake in to iTouch (the technology company of Independent News and Media at the time). iTouch was a mobile value added services company that looked to capture the mobile commerce market prior to their IPO on the FTSE that year. Digital Mall wrote the mobile commerce platform utilised by iTouch to be first to market in the South Africa, UK, and Australasia and capture the growing demand for mobile commerce at the time. Due to the market crash in late 2001 the management team of DSG purchased the group back and refocused on the African, Middle Eastern and Indian Ocean market.

DSG was recognised as a Top Technology 100 enterprise in 2005/2006/2007 and won several innovation awards in the contact centre, mobile and e-business industries. DSG was awarded the Public Sector Innovation Award for the most effective use of IT within government jointly with the Independent Electoral Commission for its innovative work for the South African Elections in 2003-2005.

Yaron served as the ICT strategist for the Nelson Mandela Foundation and formulated the strategy for the 46664 global communities from 2005 to 2013. He is also the founder of the Digital Agency, which provides design and execution of big digital ideas; and BroadBrand, which was launched in 2012 to assist MNOs, publishers and brands with their mobile marketing and mobile advertising strategy and platforms.

Yaron is a non-executive director of the Win Win Group. In June 2014, he was elected to serve on the advisory board of the Mobile Marketing Association of South Africa.

Gillian Ezra

COO, simfy africa

Gillian is the COO of South Africa’s first music streaming service, simfy africa, working in the areas of content and business development in particular. She has extensive experience with digital music, and graduated with her LLM in Digital Intellectual Property in 2013.

Gillian has worked in all areas of the music industry, from artist management, to live, to the major labels, and has found her niche in the digital side of the industry. She has a passion for education and enjoys working with artists and labels to ensure that their rights are understood and protected, and to improve their content digitisation and online presence. simfy africa turns two this month, and evolved within eXactmobile, a noted player in the South African digital music industry.

Paul Berney

Co-Founder & Managing Partner EMEA, mCordis

Paul is the Co-Founder & Managing Partner EMEA of mCordis, with 10 years of experience in mobile marketing. Previously, as Chief Marketing Officer & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA), Paul led the MMA’s global marketing efforts and more specifically the activities involving more than 150 member companies in EMEA.

He has over 25 years’ experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy.

Paul has been a speaker at over 250 mobile events in 37 countries to a combined audience of over 40,000 people. In 2012 he was recognised as the leading speaker on mobile marketing worldwide by C-Squared. He is a Business Leader in The Marketing Society, writing regularly for their blog; a Fellow of the Institute of Direct & Digital Marketing (IDM); a Member of the Chartered Institute of Marketing; and a mentor in the Marketing Academy. He is a judge of the annual European Loyalty Awards, the Card & Payments Awards and Chair of the Mobile Innovation Awards.

Paul was recently invited to join the editorial Board of the IDM Journal and was voted one of the Top 50 influencers in mobile marketing in the UK by The Drum magazine in 2013.

Andrew McHenry

Co-Chair, Mobile Monday South Africa; Chief Coin Collector, Rorotika Mobile

Andrew has over 20 years of experience in the information technology industry, spanning software, hardware and application development.

He is currently working in the social, location and mobile (SoLoMo) sectors covering all operating systems, devices, hardware, software and solutions, with a focus on Africa.

Rick Joubert

CEO, Yonder Media

Rick Joubert is a mobile entrepreneur and founding chairman of the Mobile Marketing Association (MMA) in South Africa. He is the CEO of Johannesburg based mobile and social media agency, Yonder Media.

Before joining Yonder Media, Rick spent thirteen years in the mobile phone industry, ten of which were at mobile network operator Vodacom where he worked in a variety of senior management roles, the last of which was as founder and head of the Vodacom mobile media business.

Rick is a frequent speaker on topics related to new media and is passionate about the commercial development of mobile as the 7th of the mass media. He has a BCom degree from University of the Witwatersrand (WITS) in Johannesburg and a Masters degree in business leadership (MBL) from the University of South Africa.


Associate, Norton Rose Fulbright South Africa

Nerushka is an associate in the technology team and focuses on data privacy. She has experience with various data privacy matters for a number of international and local clients. She has also been involved in numerous IT-related transactions including large multi-jurisdictional outsourcing transactions and broadband network infrastructure projects. She advises on media law issues, including the use of social media and industry regulation in terms of the Film and Publications Act.

She recently completed a secondment at Norton Rose Fulbright’s London and Melbourne offices, working with global data privacy experts. She was also seconded to Standard Bank in South Africa in 2012.

Nerushka regularly speaks at events and conferences and publishes articles on various privacy and technology related matters, including an article on South African cross border requirements in the longest running international privacy journal, the Privacy Laws & Business International Report.

Bellinda Carreira

Executive Head of Interactive Marketing, Standard Bank Group

Bellinda Carreira is the Executive Head of Interactive Marketing for the Standard Bank Group. She has been at the bank for 10 years, initially as the head of direct marketing. Seven years ago she was tasked with building the bank’s digital capability and now looks after Digital Marketing, Web and Mobile non-secure presences, Direct Marketing, Social Media, Online Development and Collaboration for the group.

Bellinda has a post graduate degree in Interactive and Direct Marketing from the UK and has worked in the industry for over 16 years both in the UK and in South Africa. She believes that these media have an important role to play in marketing, communication, branding and reputation management and constantly explores ways to keep the bank at the forefront of these disciplines.

Monique Leech

Director of Digital Solutions, Millward Brown

Monique’s digital experience stretches across online (search, display, video and website optimization), mobile advertising & marketing, and social media content evaluation. She has a deep understanding of the African environment, having worked across 17 different African countries. Monique has spearheaded many digital projects (including online & mobile advertising and marketing, web/mobi site optimization and social media content evaluation) across various industries including automotive, FMCG, telecommunications, mobile handset manufacturers, finance, insurance and quick service restaurants.

Monique has helped formulate and refine strategies for digital creative campaigns across consumer and business to consumer brands and has a deep understanding of which type of digital content is most suited to any given digital inventory – across online and mobile platforms. “My experience has taught me that digital marketing efforts should be integrated with offline marketing strategies to deliver the best results and digital isn’t simply an add-on tool to great marketing; it has its place alongside any other marketing channel. When and how best to utilize digital is not a thought that should be explored on its own, it should always be part of the greater marketing picture”. Monique Leech is currently the Director of Digital Solutions at Millward Brown.

Matt Willis

Mobile Consultant, Quirk

Matt moved to Africa’s largest digital advertising agency, Quirk, from a diverse background in fields such as jazz, professional poker and niche social media marketing. He now heads up their mobile ambassador team and drives mobile-first thinking within agency structures. He has worked with brands such as Distell, Unilever, Hungry Lion, Capitec, Woolworths and World Design Capital and specialises in USSD design and user experience.