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Main Conference Day 1 — Wednesday, 10th September 2014



8.00

Registration, Breakfast Canapés & Beverages





8.45

Chairperson’s Opening Gambit


KEYNOTE SESSION – THE LEADERS OF MOBILE



9.00

Setting the scene with the very latest research from the African Mobile Pavilion:

The consumer in South Africa and why utilising mobile is the key to get close to them

Audience profiles and segmentation – affluence, usage and audience profiling
Understanding access – whether at home or on the move is it still mobile first?
Just to reiterate the point – the more unusual findings from the research

Raymond Buckle

CEO, Silverstone, South Africa



9.20

Why technology for inclusion needs to be our overarching objective:

Mobile offers the opportunity to connect and engage every citizen – the reasons why that vision needs to be realised

Why technology for inclusion is fundamental to the future of the industry
From India to Libya to South Africa to Kenya, increased access has had superb results
CASE STUDIES: Taking Wikipedia to the masses through USSD; Internet.org in Zambia

Gustav Praekelt

Founder & MD, Praekelt Digital, South Africa



9.40

Analysis of the evolution of the largest mobile market on the continent:

Since 2011 the landscape in Nigeria has changed dramatically, but how and where are the opportunities?

How improved connectivity, the rise of the mobile consumer and a changing perception has created the right growth conditions
Lagos’s development as the tech hub – understanding the start-up scene, capital and incubators
Opportunities, current successes and pushing the next stage of progress

Chika Nwobi

Managing Partner, L5Lab, Nigeria



10.00

PANEL SESSION

CONTRIBUTORS

Prins Mhlanga

Founder & Chairman, Apprentice Valley, South Africa

Hitendra Naik

Director of Innovation, Sub-Saharan Africa, Intel

Emma Kaye

Founder & CEO, Bozza

Elo Umeh

Managing Director & CEO, Terragon Group



10.50

Morning Coffee


THOUGHT LEADER SESSION – INNOVATION, OPPORTUNITY & MOBILE


HOSTED BY




11.20

Life on the frontline

From forming Player X in 2004, to a £10 million exit in 2010, to closing a successful crowdfunding campaign in Jan 2014 for GamesGRABR: Monetising users, aggregating content and succeeding in mobile

Interviewer

Monty Munford

Founder, Mob76, United Kingdom

Interviewee

Tony Pearce

CEO & CoFounder, TeePee Games & gamesGRABR, United Kingdom



11.50

SPECIAL ADDRESS:
Understanding and appreciating the near future of mobile:

Everyone wants to know where is the opportunity

Mobile trends and tipping points
Apps, mobile web and media
Messaging, voice and communications
Money and payments
Device universe, from dumbphones to tablets to wearables
Augmented reality: when and how big?

Tomi T. Ahonen

Leading Mobile Consultant, Hong Kong



12.40

Networking lunch


THE LANDSCAPE FOR DIGITAL ENTREPRENEURS ACROSS SUB-SAHARAN AFRICA



13.55

CHAIRPERSON’S OPENING COMMENTS



14.00

NGO funding, innovation and Silicon Savannah:

Examining the current debates surrounding why the poster girl of the African tech scene may be under-performing

NGO funding may have been the catalyst to tech growth but is it restricting innovation?
Is the focus on being “innovative” actually counter-productive for the ecosystem?
Mobile is the answer, or is it? Have we over-focused on the technology and not the problem/solution?

Nanjira Sambuli

Research Manager – Governance & Technology, iHub, Kenya



14.20

The rise of the next generation of entrepreneurs and how data could be the critical factor:

Life on the frontline of driving mobile innovation and entrepreneurship in Sub-Saharan Africa

What the Saya story and MEST experience taught me as an individual
Using the tools, products and services available to you as a mobile entrepreneur
Give an entrepreneur capital and a problem and they’ll create a solution; give them data and they’ll build a company

Robert Lamptey

CEO, Saya, Ghana



14.40

CASE STUDY – CODETRIBE AND WHY AFRICAN DEVELOPER EDUCATION NEEDED DISRUPTION:

DRIVING INNOVATIVE TRAINING FOR MOBILE AND CLOUD SOFTWARE DEVELOPERS

African software developer education – an overview of the current status quo
Why the link from academy to professional life needs a greater focus
The lifecycle of the graduate from accelerated learning to boosting individual credibility

Aubrey Malabie

Entrepreneur in Residence, Mentor & Strategist, mLab Southern Africa, South Africa


15.00

Interactive Roundtable discussions

15.10

PANEL DISCUSSIONS

CONTRIBUTORS

Ato Ulzen-Appiah

Product Manager, Rancard, Ghana

Aubrey Malabie

Entrepreneur in Residence, Mentor & Strategist, mLab Southern Africa

Robert Lamptey

CEO, Saya, Ghana

Nanjira Sambuli

Research Manager – Governance & Technology, iHub, Kenya

Mixo Fortune Ngoveni

Founder & CEO, Geekulcha



15.45

Afternoon Tea


DRIVING THOUGHT LEADERSHIP IN THE MOBILE MARKETING SPACE


HOSTED BY




16.15

Chairperson’s Opening Comments

Nicolle Harding

CEO MaxAxion & Chair, Mobile Marketing Association SA, South Africa



16.20

PRESENTATION DETAILS TO BE ANNOUNCED

Monique Leech

Director – Digital Solutions, Millward Brown, South Africa



16.40

Demystifying “Dark Social” and what it means for you:

Defining it, gauging its impact on digital strategy and considering its future

Defining dark social and its effects on the digital ecosystem
How and why it has been impacting on your digital strategy
What about the future – how can this be accommodated?

Esther Maina

Head of Digital Strategy, AIM Group, Tanzania



17.00

WHY IS MOBILE SO IMPORTANT TO THE BANK?

HOW & WHY STANDARD BANK IS EMBRACING MOBILE IN ITS STRATEGY

Key considerations around mobile in financial services in the emerging markets
Mobile vs. mobility
Mobile Marketing and why it can’t be considered in isolation

Bellinda Carreira

Executive Head : Interactive Marketing, Standard Bank, South Africa


17.20

PANEL DISCUSSION

CHAIRED BY

Nicolle Harding

CEO MaxAxion & Chair, Mobile Marketing Association SA, South Africa

CONTRIBUTORS

Candice Goodman

CEO, Mobitainment, South Africa

Yaron Assabi

Founder, DSG (Digital Solutions Group), South Africa

Rick Joubert

CEO, Yonder Media, South Africa

Raymond Buckle

CEO, SILVERSTONE, SOUTH AFRICA

Matt Willis

MOBILE CONSULTANT, QUIRK, SOUTH AFRICA



17.50

Chairperson’s Closing Comments



18.00

Join us to celebrate the very best of South Africa mobile talent at

The Standard Bank MMA Smarties awards

HOSTED BY





21.00

Close of Day One


VIEW TOMI AHONEN WORKSHOP DETAILS

View Main Conference Day 2 Agenda




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