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Main Conference Day 2 — Thursday, 11th September 2014



8.30

Breakfast Canapés & Beverages




THE DEBATE AROUND THE FUTURE OF MOBILE MONEY


HOSTED BY



9.00

Chairperson’s Opening Comments

Monty Munford

Founder, Mob76, United Kingdom





9.05

How Mobile Money offers the potential for true financial inclusion, as well as a new rich revenue stream:

With MNO’s entering the banking arena across the continent the future competition for the mobile customer is heating up

The reasoning behind the emergence of Mobile Money and the opportunity it’s opened for MNOs
How has Mobile Money fared across various geographies and what appear to be the critical success factors
​Convergence as the future of Mobile Money and how the MNOs and Banks will compete for the same user

Sajag Arora

Principal Consultant, KPMG, South Africa



9.25

What needs to be overcome to grow the industry to the next level?

As mobile money matures across sub Saharan Africa 2 challenges are growing in importance

Mobile money in an African context
Interoperability and what the end of closed loop systems will bring
​Enabling faster payments as a fundamental element of growing consumer adoption

Srinivas Nidugondi

Senior Vice President – Mobile Financial Solutions, Mahindra Comviva, India



9.45

Why apps are the smart choice for the smart banking customer:

Standard Bank have embraced applications, here’s an analysis of the strategy

Why we regard applications as the key to providing smart services to our users
​ The strategy behind and the creation of an entire app suite
​CASE STUDY: SnapScan – why it is regarded as a game changer

Andy Wilson

Director Mobile Banking Solutions, Standard Bank Group, South Africa



10.05

Interactive Roundtable Discussions

10.15

PANEL DISCUSSION

CHAIRED BY

Monty Munford

Founder, Mob76, United Kingdom

CONTRIBUTORS

Sajag Arora

Principal Consultant, KPMG, South Africa

Srinivas Nidugondi

Senior Vice President – Mobile Financial Solutions, Mahindra Comviva,
India

Prins Mhlanga

Founder & Chairman, Apprentice Valley, South Africa

ROAN MURRAY

CEO, SWITCHING HOUSE, SOUTH AFRICA

Andy Wilson

Director Mobile Banking Solutions, Standard Bank Group, South Africa



10.45

Morning Coffee


SMART CITIES AND SMART LIVING


11.15

Chairperson’s Opening Comments

Walter Pike

Founder, PiKE





11.20

Taking advantage of the exponential growth of cheap and powerful computing power in city environments:

Mobile web engineering from chaotic datasets to drive greater understanding and enhanced services

The smart city environment and how the proliferation of smartphone distribution en masse is contributing
Gathering time dated, geographic specific, sensor information and then making sense of the chaotic dataset
CASE STUDY: How GoMetro is employing this strategy to enhance its solutions

Justin Coetzee

Founder, GoMetro, South Africa



11.40

Examining the effect that augmented reality will have on our home lives:

As AR design and usage increases, the ways that AR could entwine itself are becoming clearer

Augmented Reality – just how far has it developed and how is it being integrated into our lifestyles?
Case studies highlighting the full capability of AR in the home
How new technology allows smart TVs to remove the need for a second screen experience

Brett Levy

Managing Director, Rapid Blue Digital, South Africa



12.00

Smart living and how the user’s journey across platforms/devices needs to look and feel:

The classifieds market is fast becoming one of the hottest mCommerce industries on the continent, but what preparations is it making?

mCommerce and why the classifieds market is a perfect example of adapting to smart living
Mapping your user’s journey – why it’s vital to truly understand
The key to it all: creating a seamless multi-platform and device experience

Felix Erken

Managing Director, Junk Mail Digital Media, South Africa



12.20

Interactive Roundtable discussions


12.30

PANEL SESSION

CHAIRED BY

Walter Pike

Founder, PiKE

CONTRIBUTORS

Etienne Louw

General Manager, TomTom Africa, South Africa

Felix Erken

Managing Director, Junk Mail Digital Media, South Africa

Brett Levy

Managing Director, Rapid Blue Digital, South Africa

Justin Coetzee

Founder, GoMetro, South Africa



13.00

Networking lunch

featuring the 2014 Mobile Web Africa

Competition, hosted by

and supported by


MOBILE CONTENT, USERS AND CONSUMPTION


14.25

Chairperson’s Opening Comments





14.30

The future of video on mobile:

The much anticipated rise in mobile video usage has materialised; now’s it’s time to take advantage

The ingredients that make video work on the small screen
Brand focused case studies
Underlining the complete strategy: online video creation and seeding, social media, and influencer marketing tactics

Mike Sharman

Founder, Retroviral, South Africa



14.50

Tracking the development of Gbamm! a Nigerian start-up with all the right components:

Mobile, social and the beautiful game – a progress report on the World Cup and the EPL 2014/15 season launch

A football focused, mobile, social network for Sub-Saharan Africa – a perfect mix for users and brands
Building Gbamm! from concept through to the 2014 World Cup
Real live data on the new season – what can be ascertained?

Ayo Alli

Founder, Gbamm!, Nigeria



15.10

TWO DIFFERENT PERSPECTIVES ON MONETIZING MUSIC CONTENT IN AFRICA:

THE CONTENT PROVIDER AND THE STREAMING PROVIDER

Highlighting the differences between the content provider and Streaming Provider
Does the current status illustrate that consumer is ready?
Monetisation, business models and the stakeholders

Yoel Kenan

Founder & CEO, AFRICORI, United Kingdom

GILLIAN EZRA

COO, SIMFY AFRICA, SOUTH AFRICA



15.30

Interactive Roundtable discussions


15.40

Panel Discussion

CONTRIBUTORS

Rhodé Odendaal

Partner, The Fact Foundry, South Africa

Colman Murray

Vice President: African Business Development Yahoo!, Apurimac Media

Steve Vosloo

Head of Mobile, Pearson Southern Africa, South Africa

Andrew McHenry

Chief Coin Collector, Rorotika Mobile, South Africa



16.10

Afternoon Tea


SHOWCASE PRESENTATIONS



16.40

Take note: how will the Protection of Personal Information Act impact on the mobile marketing industry?

Alastair Tempest

COO, DMASA, South Africa



16.50

Developing your knowledge on the mobile regulatory environment – data sharing issues as 2 industries collide

Nerushka Deosaran

Associate, Norton Rose Fulbright, South Africa



17.00

An education technology app that facilitates the process of learning through active exploration, collaboration and implementation (featuring a case study on SquirrelThat, which won the 2014 Cape Town Challenge Cup)

Willie Maritz

Founder & Managing Director, Kalleo People Group, South Africa



17.10

Succeeding internationally in gaming and augmented reality (featuring a case study on Soccer Moves, #1 in 41 countries and 2.5 million downloads in the last 5 months)

Jason Ried

Managing Director, Fuzzy Logic, South Africa



17.20

Tuluntulu: a mobile video streaming platform using unique and patented low bandwidth technology, ensuring the “TV” service and African focused content works in rural or congested areas.

Pierre van der Hoven

CEO & Founder, Tuluntulu



17.30

Chairperson’s Closing Comments



17.35

Close of Mobile Web Africa 2014


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